Whether a small or established business, videos have become a key component in every marketing strategy. In fact, as per KissMetrics, videos appear in almost 70% of the top 100 search engine listings. Videos also make site visitors into customers as they require minimal attention and are easy to comprehend.
This blog is for you if you are a business wondering whether to go for a video production company. We have listed four ways corporate videos can help you increase revenue generation. So, let’s get to it.
Purchasing becomes easy
Videos are not simply easy to showcase a product, but thankfully, with interactive videos, customers can directly go to the checkout page to purchase the product. So, you can embed links in your product videos, and if customers like a product, they can click on the link to buy it.
Also, if you write a 500-word long blog post for a product, finding the link to purchase the product would be tiresome for customers. Here is when interactive videos come in handy. Embedding a purchase link in the video is less time-consuming for customers, contributing to more revenue generation.
Videos improve your search ranking
You must be aware that in today’s digital day and age, your brand is what Google says it is, not what you say it is. This is especially true when so many businesses are coming up each day, each of them working towards ranking better on Google. The end goal of any business is to increase conversion rates. This is possible if your site is ranked in the top Google search pages.
Videos contribute to more revenue generation as it improves your search engine ranking. The average time spent on web pages with videos is relatively more than those with only text since promotional videos are more engaging.
Videos help you build your brand reputation
While we have already established that videos are easy to consume and engaging, which helps attract new visitors, it also enables you to build a brand reputation. Videos that tell stories quickly sell. This is to say that creating videos with a compelling story will help viewers connect with you. After all, connecting with customers will help you make a trustworthy brand, and customers prefer to buy from brands they trust.
So, building a brand reputation in stills trust among the customers and eventually increases conversion rates.
Videos help you reach a wider audience
According to research, people spend an average of 26 minutes a day watching Facebook videos. At the same time, 82% of Twitter users watch video content. Since video content covers the maximum of social media platforms, it will automatically help you reach a much wider audience.
Once your videos reach a wider audience, the chances of viewers becoming your customers also increase.
Wrapping up
Since Gujarat is known as the land of business, you can reach out to corporate video makers in Rajkot like ours if your business is based in the state. We can help you create a professional video that aligns with your budget and business requirements. You can always reach out to us to know more!